Our audience is composed of well-to-do people who emphasize quality and origin (producer) when choosing a product rather than price. More than half of our readers can afford impulsive purchases. About half of our readers frequent “prestigious” upmarket stores. They go to fitness clubs, beauty salons and they like jewelry. They prefer vacations abroad. They like going to the cinema, restaurants, galleries, concerts, and theatres.

The magazine have approximately 105,000 readers a month.